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| The Titanium And Integrated Lions in 2007 |
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London, 14 November 2006 – The organisers of the Cannes Lions International Advertising Festival announced today the introduction of Integrated Lions whilst re-affirming the definition of Titanium Lions. Both integrated campaigns using three or more different media and breakthrough ideas will be submitted to one entry section – The Titanium and Integrated Lions. One jury will view and vote on all entries. After reaching a shortlist, the jury will award Integrated Campaign Lions and one Integrated Grand Prix and possibly Titanium Lions and a Titanium Grand Prix to any entry worthy of this most coveted of Lions. Entrants will not have to specify whether they are submitting to Titanium or Integrated. All integrated campaign entries will be considered by the jury for Integrated Lions and the Integrated Grand Prix. Additionally, all entries submitted to this section will be considered for Titanium Lions and Titanium Grand Prix, although it is understood that the Jury may only award Titanium occasionally. Whilst Integrated Lions will honour high standard state-of-the-art integrated campaigns, the premise for Titanium Lions remains the same: Titanium celebrates work that causes the industry to stop in its tracks and reconsider the way forward. Titanium stands for breakthrough ideas, it might be a brand new idea, or it might use an existing idea in a brand new way. Titanium is for work that is provocative, that challenges assumptions and points to a new direction. Executive Chairman of the Cannes Lions Festival, Terry Savage , says, “As the advertising industry evolves and redefines itself, so does the Festival. There is a need now for both Integrated and Breakthrough to be recognised in Cannes . Whilst integrated campaigns are now the norm, Cannes will award those of the highest of standards. Titanium will remain in its purist form and will continue to be the most elusive and sought-after Lion, the highest accolade in the industry honouring risk”. The Integrated and Titanium Lions will be presented to the winners in Cannes on Saturday evening, 23 June 2007. - Ends -
The 54th International Advertising Festival will be held 17-23 June 2007 in Cannes, France.
The International Advertising Festival - Cannes Lions - is the largest gathering of worldwide advertising professionals and advertisers as well as the most prestigious annual advertising awards. Each year, over 10,000 visitors from the advertising and allied industries attend this event to celebrate the best of creativity across all media mix, discuss industry issues and network with one another. Over 25,000 ads from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, honouring the most creative TV/cinema, print, outdoor, interactive, radio, sales promotion, integrated advertising, as well as the best media and direct marketing solutions. A unique programme of high-profile seminars, workshops and keynote speakers, organised by some of the biggest names in the industry, are also presented.
For further information, please visit www.canneslions.com or contact: |
